Read the Sustainability Snapshot of Consumers
What sustainable initiatives do consumers value?
Nearly half of retailers said they will be implementing sustainability initiatives in the next 2 years, indicating their acknowledgement of consumer demand for sustainable products as well as the benefits for their own businesses.
73% of consumers prefer to purchase from environmentally friendly brand
80% of retailers said the reason for their sustainable initiatives is “more positive perception of our company by consumers.”
Top brands are taking the initiative to be sustainable
Consumers have a wide ranging view of which brands they think are most sustainable. Patagonia is the number one brand consumers identify as sustainable, followed by footwear brands Nike, Adidas and TOMS, and then Levi’s. Additional brands were frequently mentioned by consumers for being sustainable include Everlane, Reformation, Rothy’s Alternative Apparel, Good and People Tree.